SEO Copywriting

I create web content that ranks #1 in Google Search Results for highly-competitive keywords and generates traffic and leads in the long run.

Long-form blog posts

How to build personalization into your sales outreach?

60 Seconds with Mark Humphries

If Cash is King, Who Comes Next?

4 High-Performing Auto Retail Facebook Campaigns to try in 2019

Deliver great customer experience with data-driven ABM

Stakeholder Reporting: How to Identify the Metrics That Matter

5 Examples of high-performing ads for the Automotive Industry

In Conversation with James Emmett

The data’s in: How to use gifting to win in 2022?

Black Lives and the Board

Facebook Ad Campaigns for high-performing lifecycle marketing

Why Collaboration Tools Can’t Replace a Board Portal

Web Pages & Websites

Location Performance Optimization

Uberall launched a new brand narrative targeted at CMOs and CFOs with its product launch, announcing new AI functionality.

Board Intelligence Resources Centre

The Board Intelligence resources centre provides original research, virtual events and thought leadership content for board members, leaders and governance professionals.

Reachdesk Website

Reachdesk is a corporate gifting platform. I was responsible for planning the website architecture and writing SEO-optimised web copy for over 50 pages.

YouTube TrueView Ads

YouTube TrueView for Action Form Ads are an upcoming YouTube ad format promising to make lead generation on YouTube easier than ever.

Board Intelligence Coffeehouse

The Board Intelligence Coffeehouse is a series of virtual events bringing board members and governance professionals together to redefine governance as a powerful force for good and a driver of performance.

Framework Personal Coaching

Framework is a personal performance and business communication consultancy ran by competitive MMA fighter Aaron Ramos.

Whitepapers & Ebooks

I research, write and design ebooks and whitepapers aimed at converting leads. I am also experienced in creating landing pages optimised for lead conversion and promoting lead generation content through organic and paid social media. Get in touch with me for a copy.

Videos, Webinars, & Podcasts

The Local Marketing Beat Podcast


I partnered with Uberall’s podcast host, Christian Arriola, to shape the content strategy for The Local Marketing Beat. I led topic ideation, sourced engaging guest speakers, managed all speaker communications, and helped elevate Uberall’s brand awareness through thought-provoking, relevant content.

YouTube TrueView For Action Forms Explainer Video

I worked with Driftrock’s CEO Matt Wheeler on presenting the launch of a brand new YouTube Ad Format format that promises to make lead generation on YouTube easier than ever. I was involved in scripting, shooting, editing and promoting the video.

Case Studies

Salesloft creates WOW moments with Reachdesk

eCornell reduces cost per lead by 88% with Facebook Ads

eCornell used Driftrock technology to power a highly successful Facebook Lead Ads campaign.

Hokodo drives pipeline with Reachdesk

Volkswagen Ireland increases Facebook ROI 45X with Driftrock

Volkswagen worked with the Driftrock team to launch a Facebook Ads strategy for its retailer network in Ireland.

Rapid7 builds relationships with gifting

eCornell reduces cost per lead by 56% with LinkedIn & Driftrock

eCornell teamed with the Driftrock team to create a LinkedIn advertising strategy that reduced cost per lead by 56%.