I help companies create inbound marketing strategies that increase lead volume and make a real impact on sales revenue.
Dominating Organic Search for Driftrock
About Driftrock
Driftrock is a multi-channel lead generation SaaS platform built for data-driven enterprise marketers. Driftrock brings all lead generation channels (Social Media, PPC, Affiliate Partners) under one roof and automatically syncs leads to a client’s CRM.
About the work
- Created an SEO-driven content marketing plan aimed at lead generation.
- Built a lead conversion path on the Driftrock website and blog by introducing new lead generation content and optimised landing pages and Calls to action.
- Launched a lead nurturing programme that improved lead conversion rates by 10%.
- Optimised the marketing to sales communication and reporting by introducing new tools and processes.
- Created a strategic paid and organic social media content and engagement plan.
- Researched go-to-market strategy for new product launches and crafted positioning messages for marketing and sales use.
Key Results
10% increase in lead conversion
#1 in Organic Google search for 5 keywords
60% increase in social media leads
Delivering client success with Breckenridge – The Growth Agency
About Breckenridge
Breckenridge – The Growth Agency is a full-service Gold HubSpot Partner agency based in Southampton. Breckenridge works with B2B companies in the technology, software, engineering and legal industries.
About the work
- Coordinated a team of graphic designers, copywriters and SEO experts.
- Day to day account management for 5 key client accounts including LeadForensics & Stannah Lifts.
- Identified client account growth opportunities that brought 10% increase in revenue.
- Created content marketing strategies that boost organic traffic and lead volume.
Key Results
increased the agency’s revenue by 10%
increased client organic traffic by 26%
built lasting relationships with clients
Boosting lead generation for Lead Forensics
About Lead Forensics
Lead Forensics is a B2B lead generation software that helps SMBs boost lead volumes by identifying anonymous website visitors.
About the work
I worked with Lead Forensics as their Account Manager & Content Marketing Manager with Breckenridge on creating a strategic content marketing plan aimed at lead generation.
- Researched and created an SEO-driven content plan.
- Managed the content production and promotion process.
- Coordinated a team of 6 designers, copywriters and SEO specialists.
- Planned and executed lead nurturing email campaigns.
Key Results
355% increase in blog traffic
338% increase in leads
26% increase in organic traffic
Iva Daneva 